BCLC Enters New Partnership with NOVOMATIC’s Greentube

A lot has happened recently in the Canuck gambling scene. At least in the past few days, and for British Columbia’s main gambling regulatory body – the British Columbia Lottery Corporation (BCLC). Following the official announcement that Greg Moore is soon to take over as the head of the Crown corp., iGaming authorities topped it all up with a freshly-negotiated partnership with NOVOMATIC’s Greentube game developer.

PlayNow.com, the official iGaming platform of BCLC, houses a host of varied gambling activities, but its portfolio can do with a well-deserved overhaul. This is exactly what both parties promise. With this recent affiliation, also comes Greentube’s extensive portfolio of high-quality content, the likes of Sizzling Hot Deluxe, Book of Ra Deluxe, Diamond Link series, Lucky Lady’s Charm, and many others. The best part is that it’s not just slots. The game provider’s array of gambling activities set to increase PlayNow.com’s diversity also refers to Server-Based Gaming, Social Casino titles, AWP Reloaded Slots, Table Games, Video Bingo, and more.

Milestones and Future Prospects

                As it stands, the newly-formed partnership marks  the first point of access Greentube – and by extension NOVOMATIC – to the Canadian online gambling jurisdiction. According to those that spearheaded the project, the recent integration was possible via yet another succesful partnership with Scientific Games, through its OpenGaming system. BCLC officials further detailed on the recent developments, saying that the affiliation with NOVOMATIC is only the first of many more valuable partnerships to come.

                Alternatively, Michael Bauer – Greentube CFO – touted the move as a crucial point for Greentube’s expansion to North America, through unwavering commitment to a strictly regulated iGaming market in Canada. Furthermore, Bauer added that the gaming content soon to follow specifically caters to the North American gambling audience.

Sports Betting at PlayNow.com Today

                Not only is BCLC aiming at growing its base slot offering, but the website it administers has been revamped with a fresh selection of premium sports betting options. Since 1993, there hasn’t been a single Canadian hockey lineup able to challenge the Stanley Cup silverware. Now that Toronto Maple Leafs have been forced to concede early yet again, all eyes and betting value fall on Montreal Canadiens.

                On another hand, PlayNow.com also featured exclusive Oscars betting odds during the recent film and television industry nominations of the past year. Some of the categories users registered at PlayNow.com could bet on included Best Actress, Best Actor, and Best Pictures.

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